What is promotional merchandise ?

Merchandise are goods or items that are sold. Better design, selection of product, improved presentation and packaging, pricing, positioning and timing such as matching seasonality are factors that will affect people’s motivation to buy.

This annual cycle of merchandising differs between countries and even within them, particularly relating to cultural customs like holidays, and seasonal issues like climate and local sporting and recreation.

Promotional merchandise is similar except that the purpose of the item is to promote a cause or business which may be given away for free in exchange for the receivers use and exposure of that item and the message on it.

Why use promotional merchandise ?

The are many reasons for using promotional merchandise including using it to reach out in a personal way and say things like “thank you” to specific individuals or to recognise achievements. It could be as brand reinforcement to remind people of an experience or to relate your company with a useful and personal.

It could be to raise awareness of a particular focus campaign for the business as a whole or individual sites, regions or parts of the business.

You may be promoting something internally to staff or divisions or to specific groups of customers.

An event may need to be marked or remember and loyalty could be increased by rewarding customers, staff of other key groups.

There can also be sold as a way of raising fund for a charity, club or event which acts as a keep sake or reminder.

Ultimately it will be used to carry your organisation and its message and combine it together with an activity or event where your merchandise becomes useful or personal to the recipient, and may get used and remembered beyond the event itself.

When to use promotional merchandise ?

Throughout the calendar year there may be certain times to give out and mark the coming or passing of holidays and seasonal events. Sometime unexpected but important events

Planned campaigns and events.

How to distribute promotional merchandise ?

During shows or events merchandise is usually given out In something like a bag or pack on location. This could be done promotional staff handing sets out to visitors as they arrive either at the entrance or at a stand during a show or left at a seat before a presentation.

They can also be sent directly to people in the post in standard packaging or nice presentation cases and baskets.

What promotional merchandise mistakes to avoid ?

Merchandise that does not represent your company in terms of style, colour, quality and overall fit and function.

Inappropriate for your audience due to age, gender and beliefs or other significant values and differences.

Promotional Best Sellers

A lot of our customers come to the site looking for promotional goods and choose to work with Qtable because they are looking for a wide range of items that Qtable can cater for, with a high level of service and great prices.  Here are a few of the favourites that may give you some ideas of where to start;