|
When something is branded, a company name, brand, logo or trademark is applied to a product during manufacture.
For retail products like sports shoes or designer clothing this is done during the manufacturing process and forms part of the product before it reaches distribution channels.
Additional logos can be applied to established branded products where a license has been obtained allowing you to gain the additional values represented by that established brand by having your logo along side it.
Plain or vanilla products can also brand with a company logo or message giving the appearance of coming from that brand. They provide a useful purpose and help to carry the brand to a wider audience and gain increased exposure due to the long extended periods of use.
|
|
Here is a short description of common branding methods used to decorate your gifts and merchandise.
Pad Printing (also called Tampo Printing)
This process is the most common for of printing onto products. The machine prints colours individually.
Screen Printing
The most common product for screen printing is t-shirts but other items include bags, umbrellas,compendiums. Any large item with a flat surface can be  screen printed.
Digital Printing
Allows for the printing of full colour on low runs whilst keeping the pricing cost effective.
Embroidery
Most commonly used on polo/business shirts, caps, bags or other fabric items Embossing Used almost exclusively on leather. However some “leather look” products may be suitable.
Laser Engraving
Available on any metal, wood or glass product. Laser engraving adds a sense of style and sophistication to any product. |
|
When people mention branded gifts they may be referring to one of two types. Firstly the type produced by a well know or established brand and secondly the type that can be branded with the customers details.
There is however a third type, that is already branded with an established brand and can also be branded with an additional message or logo along side it.
This has the added advantage of giving your brand an extra lift by associating it with a recognisable, or bigger name.
Most people enjoy being given a gift and this can be used to great effect to impress upon key audiences (staff, customers, suppliers, partners etc.) and idea along with your appreciation.
|
|
Read more... [Branded Gifts]
|
|
|
|
|
|
