13 Apr |
0 Trackbacks |
This quote made me smile and reminded me of the important part that marketing, advertising and promotion plays on maintaining business. During a flight, American chewing gum king Philip Wrigley was asked: “Tell me, Mr Wrigley, why don’t you stop advertising? The whole world buys your chewing gum, and you could save a fortune doing it!“ Wrigley answered: “We reached a cruising altitude of 6,000 metres some time ago. Do you seriously suggest that I go into the cockpit and tell the pilot to switch off the engines to save fuel?“ (Philip Wrigley, American industrialist) Of course there is wasteful marketing, advertising and promotion and Albert Einstein once said “Not everything that counts can be measured. Not everything that can be measured counts.” I agree with him when you’re talking about really big concepts such as time and space, but for things we actually do understand and are proven they count far more if you can measure what they do.It’s amazing that in marketing few actually do bother to measure. Even Lord Leverhulme the British founder of Unilever and philanthropist said: “Half the money I spend on advertising is wasted, and the problem is I do not know which half”.  |
| Related articles: |
|---|
|
