Tue 13 Apr 2010 |
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This quote made me smile and reminded me of the important part that marketing, advertising and promotion plays on maintaining business.
During a flight, American chewing gum king Philip Wrigley was asked: “Tell me, Mr Wrigley, why don’t you stop advertising? The whole world buys your chewing gum, and you could save a fortune doing it!“
Wrigley answered: “We reached a cruising altitude of 6,000 metres some time ago. Do you seriously suggest that I go into the cockpit and tell the pilot to switch off the engines to save fuel?“
(Philip Wrigley, American industrialist) Of course there is wasteful marketing, advertising and promotion and Albert Einstein once said “Not everything that counts can be measured. Not everything that can be measured counts.” I agree with him when you’re talking about really big concepts such as time and space, but for things we actually do understand and are proven they count far more if you can measure what they do. It’s amazing that in marketing few actually do bother to measure. Even Lord Leverhulme the British founder of Unilever and philanthropist said: “Half the money I spend on advertising is wasted, and the problem is I do not know which half”.
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Thu 17 Dec 2009 |
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 1,000 marketers have voted the promotional products channel as one of the best ways to reach targeted audiences with a single campaign spend while contributing towards building a positive relationship.
The survey, conducted in November for the Promotional Products Association International, asked buyers to compare the medium against other sales and marketing channels such as TV ads, direct mail, newspapers, consumer magazines, trade publications, the Internet and social media on a number of key attributes.
Attributes measured included;
- Long term memorability
- Flexibility of spend
- Encouraging loyalty
- Reaching sudiences without annoying them
- Driving traffic - in stores, shows, events
- The best cost per thousand (CPM) for reaching specialty or niche audiences
- Best CPM for mass audiences
- Best possibilities for message customisation
The survey (conducted by Glenrich Business Studies and Louisiana State University), found respondents voting promotional products as the leading medium in five of those eight categories, losing out only on the two CPM attributes and the ability to customise messages.
Buyers gave the highest marks to promotional products as a way to make the most memorable impact on an audience with a single promotional spend, giving the channel a mean 3.8 points out of 5 on that score. They also gave promotional products a 3.9 rating for reaching an audience without risking offense or becoming a nuisance.
Asked to choose the most important from a list of attributes commonly linked to using promotional products in campaigns, the buyers said they considered “important” or “very important” the ability to reach target audiences efficiently, the flexibility to fit a medium to a budget, and the ability to promote loyalty or repeat business.
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Sun 06 Dec 2009 |
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 Promotional pens are a relatively low cost item when compared to most other promotional products.
Not only that but they offer a wide range of shapes, sizes, colours and customisations.
Buying promotional pens in volume for a campaign or event will ensure the best price.
The cheapest may not always be the best as the pen should reflect what your business stands for and the message you are communicating to your customers and partners but there are occassions where the cost of the pen is not important.
So if you are looking for a cost effective cheap promotional pen then give our promotional team a call and we will help you find the right one for your needs.
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Tue 10 Nov 2009 |
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 This micro advent calendar (SWC123) contains 24 assorted coloured chocolate lentils.
The outer foil can be printed with up to 4 colours.
Product Size: 113 x 77 x 7mm
Print Area: 113 x 77mm
So there should be no excuses for not being able to find something seasonal and novel for your next communications campaign.
More promotional chocolate ideas can be found in the promotional confectionery section. Tags:personalised chocolates,personalised chocolate,promotional chocolate,corporate chocolates,branded chocolate,novelty chocolate,promotional sweets,wholesale chocolates,personalised chocolate bars,personalized chocolate,personalised sweets,personalized chocolates,promotional chocolate gifts,chocolate promotional items
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